Overview
Natura Bloom — Framer + Shopify Rebuild
In Progress — Wk 3/6
Key metrics — current vs baseline
Conv. Rate
2.4%
↑ from 1.6% baseline
Rev / Session
$3.80
↑ from $2.20 baseline
Avg Order Value
$94
↑ from $81 baseline
Add-to-Cart
11.2%
→ tracking (goal 14%)
Project phases
Framer Commerce rebuild
01
Audit
Done
02
Strategy
Done
03
Design
Active
04
Build
May 5–16
05
Launch
May 26
Homepage90%
Product Pages65%
Cart & Checkout30%
Collection Pages10%
From Hudson
Homepage desktop is done — Loom linked below.
Recent activity
✏️
Homepage desktop design delivered
Today · 9:10 AM
🎥
Loom walkthrough — Homepage v2 uploaded
Today · 9:08 AM
✅
Strategy doc approved
Yesterday · 4:22 PM
📄
CRO audit report shared
Apr 18 · 10:00 AM
🚀
Project kicked off
Apr 14 · 9:00 AM